International Marketing & Linkages:

The concept of conducting local and foreign exhibition is to act as a bridge between manufacturers and buyers of both local and international markets. In order to capitalize on the opportunity present in the local and international markets there is an immense need to assist the small/medium industries to participate in local & international exhibition and fairs. This type of participation helps in broadening countries technological and manufacturing capabilities.
In most of international furniture exhibitions, the exhibitors of machinery and furniture comes from all over the world display their products and to share their knowledge and expertise with their counterparts.

Hence new customers get updated information on new technology, design, processes and market trends etc.

This also helps the participants to identify foreign partners for technological and financial collaboration.

Another aspect is to gauge our products vis-à-vis other international competitors and help the entrepreneurs to identify their strengths and weaknesses.  Such exhibitions facilitate the participants to gain entry into the international markets.